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This is true. However, Facebook & Google deal mainly with 'dumb money', eg, ad money not analyzed or checked. Fraud doesn't affect people that know how to cal
by ransom1538 10y ago
This is true. However, Facebook & Google deal mainly with 'dumb money', eg, ad money not analyzed or checked. Fraud doesn't affect people that know how to calculate ROI from a CPC campaign -- fraud affects "Coke" trying to run a large spend near the end of the quarter. Thus when these large companies ignore fraud or view inflation -- it does steal from ad companies that could have offered a real ROI and it steals from the client.
- arbuge 10y agoAnd as long as there are dumb clients out there spending vast sums of money indiscriminately without demanding to see results, there will be very little motivation to fix anything. Those clients are mentally still stuck in the TV age, where measuring results is hard and hoping for the best is the mindset.
- ethanbond 10y agoLol what? Facebook and Google promised to solve the measurement problem and uhh... they haven't. As far as I can tell the entire ad industry is just all the various parties either fudging numbers or blatantly lying to each other. So long as no one calls anyone else out, they all walk away with a happy sum.
- ransom1538 10y agoIt gets even funnier. Because of dumb money - the costs per CPI goes up. Thus startups can never tell why fb ads have little to no return. AND fb and google are incentivized to make the system less transparent.