Good. Regardless of the details in this particular disclosure, the sooner these huge online companies are properly accountable for the money they take and the r

Good. Regardless of the details in this particular disclosure, the sooner these huge online companies are properly accountable for the money they take and the results they provide, the better it will be for everyone using them. But remember kids, there are only two metrics that truly matter here: how much did you spend on Facebook ads, and how much revenue did you bring in as a result? Everything else, all the other metrics, all the different forms of advertising and different relationships Facebook invents in their world, these things are merely tools to optimise the ratio of the two metrics that count and they have value only to the extent that they do so.