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'DCM' = DoubleClick Campaign Manager tags 'VT', in this context, probably meant 'viewability tracking' or 'viewability targeting'.
by Mtinie 10y ago
'DCM' = DoubleClick Campaign Manager tags
'VT', in this context, probably meant 'viewability tracking' or 'viewability targeting'.
- cgvgffyv 10y agoAnd people worry we won't have enough jobs when the robots take over.
- shostack 10y agoActually in this case VT refers to View-Throughs, ie. post-impression performance or conversions that occur from someone who sees a display ad impression, doesn't click, but later converts.
- Mtinie 10y agoAh, that makes better sense. Thank you!