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This assumes an even distribution of click fraud and wrong measurement along all advertisers and the ability to perfectly measure the ROI of your Facebook ads w

• smallgovt 10y ago
  That's fair. It's not fair if advertisers are impacted differently. But, my main point is Facebook has a lot more to lose than gain by inflating clicks/views, so it's very likely to be an honest mistake.
  • sean_patel 10y ago
    > so it's very likely to be an honest mistake. So naive. Inflating clicks / views let's them charge more to advertizers (who falsely think that advertising on facebook is more ROI than on Google or elsewhere). And what Facebook gains is increases in share price every time they declare their earnings.