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Not trolling but genuinely curious what kind of things you are trying to advertise. I have read elsewhere exactly the opposite that Facebook ROI is very good du

by 2sk21 10y ago

Not trolling but genuinely curious what kind of things you are trying to advertise. I have read elsewhere exactly the opposite that Facebook ROI is very good due to the precise targeting. I am just a back-end developer!

rebootthesystem 10y ago
A variety of consumer products by our customers. Google has better ROI and pretty decent targeting. One of the most blatant issues with FB is what they did with their pages. You spend tons of money and effort building an audience and they don't let you reach it unless you pay. And pay through your teeth you must, every time you want to reach your followers. In other words, you never own your audience. This is a huge business mistake. You want to own your audience. Your list is worth gold. Here's where email marketing (to a vetted list) still beats FB. If you use FB to drive traffic to a site, have people hop-on to your email list and then market directly, sure, yeah, that works. You can do that with Google just as well.
- evgen 10y ago
  Someone hit a 'like' for your post or your page is not a follower. I see this assumption in people who think that convincing people to hit the like button on whatever click-bait they throw out there is somehow building an audience. I, and just about everyone else, is quite happy that FB forces you to pay a toll to spam my page as it cuts down on the marketing BS I have to wade through every day. I truly hope everyone follows your advice to drive traffic over to an email list, being able to dump your marketing into my spam folder takes fewer clicks than marking your follow-up posts as something I never want to see again in my FB news feed.
  - rebootthesystem 10y ago
    I was over-simplifying the "like" thing. Of course, you are right. It takes a lot more than clicking a "like" button for someone to truly engage with your business. And this is exactly one of the problems with FB. So many people pay good money for what effectively translates to nothing. I have personally watched a campaign delivered 400 visitors per minute (peak) to a site and produced exactly zero sales in three days. Not blaming FB 100% for this, of course. But, if you measure it, they do tend to produce a lot of useless clicks. Here's the difference between FB advertising and AdWords. It's simple. People to to FB to chit-chat with friends and family. Not to buy. People go to Google because their are looking for something and, yes, they are far more likely to be in a buying mindset. Particularly when compared to FB. When was the last time anyone said: "I need to buy a rug. Let's go check them out on Facebook". Never. It's Google or Amazon.

by 2sk21 10y ago

rebootthesystem 10y ago

A variety of consumer products by our customers. Google has better ROI and pretty decent targeting. One of the most blatant issues with FB is what they did with their pages. You spend tons of money and effort building an audience and they don't let you reach it unless you pay. And pay through your teeth you must, every time you want to reach your followers. In other words, you never own your audience. This is a huge business mistake. You want to own your audience. Your list is worth gold. Here's where email marketing (to a vetted list) still beats FB. If you use FB to drive traffic to a site, have people hop-on to your email list and then market directly, sure, yeah, that works. You can do that with Google just as well.

evgen 10y ago
Someone hit a 'like' for your post or your page is not a follower. I see this assumption in people who think that convincing people to hit the like button on whatever click-bait they throw out there is somehow building an audience. I, and just about everyone else, is quite happy that FB forces you to pay a toll to spam my page as it cuts down on the marketing BS I have to wade through every day. I truly hope everyone follows your advice to drive traffic over to an email list, being able to dump your marketing into my spam folder takes fewer clicks than marking your follow-up posts as something I never want to see again in my FB news feed.
- rebootthesystem 10y ago
  I was over-simplifying the "like" thing. Of course, you are right. It takes a lot more than clicking a "like" button for someone to truly engage with your business. And this is exactly one of the problems with FB. So many people pay good money for what effectively translates to nothing. I have personally watched a campaign delivered 400 visitors per minute (peak) to a site and produced exactly zero sales in three days. Not blaming FB 100% for this, of course. But, if you measure it, they do tend to produce a lot of useless clicks. Here's the difference between FB advertising and AdWords. It's simple. People to to FB to chit-chat with friends and family. Not to buy. People go to Google because their are looking for something and, yes, they are far more likely to be in a buying mindset. Particularly when compared to FB. When was the last time anyone said: "I need to buy a rug. Let's go check them out on Facebook". Never. It's Google or Amazon.