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Forget about this article and consider the video metrics they inflated. They counted a 3 sec play as a video view and that's a big thing. 4 out of 220 is still
by vthallam 10y ago
Forget about this article and consider the video metrics they inflated. They counted a 3 sec play as a video view and that's a big thing. 4 out of 220 is still a big number for a big company such as FB to be wrong at.
- elgenie 10y ago> They counted a 3 sec play as a video view and that's a big thing. 3+ seconds representing a single FB view has been the definition of a video view on FB since the metric became public.
- Ralfp 10y agoAnd it was considered dishonest way to count views since then too: https://medium.com/@hankgreen/is-facebook-lying-about-video-views-4fc41450a266#.20xg2kkjx https://medium.com/@hankgreen/is-facebook-lying-about-video-...
- saiya-jin 10y agothis is subjective evaluation, but they have been open about it and not lying on our faces. I get the big brother corp hate, but let's be reasonable and factual with it if we must go this way
- Ralfp 10y ago> I get the big brother corp hate, but let's be reasonable and factual with it if we must go this way I fail to see how calling FB out on cherrypicking criteria for counting conversion on videos is invalid because those criteria were made know ealier. This is IMHO alike of arguments over e-bay auctions doing "image scam" not being scam because you knew what was sold, after all it was there in auction's description. It's still dishonesty.
- dsr_ 10y agoIt wouldn't be a problem if they discontinued autoplaying. The average FB user needs more than 3 seconds to find the X button.
- cwilkes 10y agoWhat I don't understand is why people think FB lying about metrics helps them. Aren't these people keeping track of sales? Those should show that if FB was getting all these views they aren't worth much as their sales didn't go up. Course the clients might be running several campaigns at once and can't tell what is driving sales. If only they knew what half of advertising dollars worked!