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Is there any way for advertisers to independently verify FB's reported numbers at will? Or do they all rely on FB being honest? If FB's self-reporting is all th
by rebuilder 10y ago
Is there any way for advertisers to independently verify FB's reported numbers at will? Or do they all rely on FB being honest? If FB's self-reporting is all that advertisers rely on, that seems like it would be an obvious problem, and the same goes for any other platform. The problem seems so obvious there must be checks in place, so I'm curious what they are.
- ransom1538 10y agoYes. If you see reports of sdks proliferation in the top apps you will see strange sdks like "mobileapptracking" from has offers. They are independent firms that can check ids from clicks and perform auditing. These firms are under assault by Apple & fb by means of removing traceable ids (uuid is gone, mac is gone, idfa is now resetable). Larger firms rely on dumb money and their audits can be crushing.