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Fwiw sounds like they are opening up to independent third party review with viewability vendors like Integral. Now if only they'd let me use DCM tags to measur
by shostack 10y ago
Fwiw sounds like they are opening up to independent third party review with viewability vendors like Integral.
Now if only they'd let me use DCM tags to measure impression data and VTs.
- lifeisstillgood 10y agoDCM tags? VTs?
- Mtinie 10y ago'DCM' = DoubleClick Campaign Manager tags 'VT', in this context, probably meant 'viewability tracking' or 'viewability targeting'.
- cgvgffyv 10y agoAnd people worry we won't have enough jobs when the robots take over.
- shostack 10y agoActually in this case VT refers to View-Throughs, ie. post-impression performance or conversions that occur from someone who sees a display ad impression, doesn't click, but later converts.
- Mtinie 10y agoAh, that makes better sense. Thank you!