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Weren't the advertisers paying for the results by proxy -- clearly they saw that the results were worth the payment made. And they continued paying what they fe
by anilgulecha 10y ago
Weren't the advertisers paying for the results by proxy -- clearly they saw that the results were worth the payment made. And they continued paying what they felt was a fair price for the results they saw.
So while the numbers measured may be different, the advertisers weren't naive enough to use that as the only metric to plan ads.
- mattnewton 10y agoI think that assumes that advertisers can immediately see the effect of brand advertising on the bottom line or some other metric, something I wouldn't assume especially for big businesses focused on awareness advertising.
- shostack 10y agoSmart advertisers were (and not just direct response advertisers... brand advertisers to), but not advertisers are savvy enough to know what to measure. Also, Facebook could benefit from clarifying some of their definitions definitions as you might think they represent one thing when really they are another.
- tonyedgecombe 10y agoI get the impression a lot of Facebook/Google advertisers aren't making any money on their campaigns, I know from my own experience it was a lot of work to get a positive result from them.