Great link. This is key: "Gladwell’s success as a speaker illustrates one of his homespun themes - hard work pays off. But he has also made an important realis

Great link. This is key: "Gladwell’s success as a speaker illustrates one of his homespun themes - hard work pays off. But he has also made an important realisation. He is not giving a speech or a lecture - he is giving a performance. And like any good actor, he knows that you have to learn your lines."