5 ms·

Apple Logo Deconstructed - Photo from Apple's Identity Guide

17 points by imjustcreative 16y ago

davidedicillo 16y ago
I worked on corporate identities for big companies (I made one for a Formula 1 team few years ago) and I can tell you that people don't even imagine the amount of work behind it. I'm sure logos on 99design come with the same type of manuals...
- whatusername 16y ago
  I'm sure my local fish&chip shop needs the same treatment as Apple and a Formula 1 team. Oh wait.
  - deleted 16y ago
    [deleted]
- mixmax 16y ago
  You get what you pay for.
- ssp 16y ago
  So what kind of work goes into corporate identities?
nsfmc 16y ago
I take this sorta stuff with a grain of salt, sure, it looks neat and all, but there's so much post-facto rationalization that goes into these things. In honesty, it is a lot of work, but it's also trying to present it in a way that makes the mark compelling. at the far extreme, it's the equivalent to golden-ratio-vision that so many people have where they see something and then scale a golden section to fit atop it: 1: http://www.virtualprojectconsulting.com/images/monalisa.gif http://www.virtualprojectconsulting.com/images/monalisa.gif 2: http://www.laputanlogic.com/images/2005/04/14-10CYQHUUC00.jpeg http://www.laputanlogic.com/images/2005/04/14-10CYQHUUC00.jp... At the humorous end of the spectrum was the joke identity manual for the new pepsi logo: http://www.underconsideration.com/brandnew/archives/in_brief_the_wrong_kind_of_bre.php http://www.underconsideration.com/brandnew/archives/in_brief... they play the same joke on the mona lisa, too!
- SlyShy 16y ago
  That wasn't a joke, I'm sad to say. The Arnell Group is just amazing at getting people to pay for what amounts to nothing.
- ugh 16y ago
  I always assumed that those kinds of illustrations were sort of blueprints of the logo, showing you how to reconstruct it if you need to.
aw3c2 16y ago
Blogspam. Source with more information is http://www.flickr.com/photos/designios/498096263/ http://www.flickr.com/photos/designios/498096263/ (see first comment)
- coderdude 16y ago
  Neither page really tells you anything.

I worked on corporate identities for big companies (I made one for a Formula 1 team few years ago) and I can tell you that people don't even imagine the amount of work behind it. I'm sure logos on 99design come with the same type of manuals...

whatusername 16y ago
I'm sure my local fish&chip shop needs the same treatment as Apple and a Formula 1 team. Oh wait.
- deleted 16y ago
  [deleted]
mixmax 16y ago
You get what you pay for.
ssp 16y ago
So what kind of work goes into corporate identities?

nsfmc 16y ago

I take this sorta stuff with a grain of salt, sure, it looks neat and all, but there's so much post-facto rationalization that goes into these things. In honesty, it is a lot of work, but it's also trying to present it in a way that makes the mark compelling. at the far extreme, it's the equivalent to golden-ratio-vision that so many people have where they see something and then scale a golden section to fit atop it: 1: http://www.virtualprojectconsulting.com/images/monalisa.gif http://www.virtualprojectconsulting.com/images/monalisa.gif 2: http://www.laputanlogic.com/images/2005/04/14-10CYQHUUC00.jpeg http://www.laputanlogic.com/images/2005/04/14-10CYQHUUC00.jp... At the humorous end of the spectrum was the joke identity manual for the new pepsi logo: http://www.underconsideration.com/brandnew/archives/in_brief_the_wrong_kind_of_bre.php http://www.underconsideration.com/brandnew/archives/in_brief... they play the same joke on the mona lisa, too!

SlyShy 16y ago
That wasn't a joke, I'm sad to say. The Arnell Group is just amazing at getting people to pay for what amounts to nothing.
ugh 16y ago
I always assumed that those kinds of illustrations were sort of blueprints of the logo, showing you how to reconstruct it if you need to.

aw3c2 16y ago

Blogspam. Source with more information is http://www.flickr.com/photos/designios/498096263/ http://www.flickr.com/photos/designios/498096263/ (see first comment)

coderdude 16y ago
Neither page really tells you anything.