Seems like the badges were not aligned to the results you wanted. Good badges would be related to the company goal (selling products) instead of housekeeping th

Seems like the badges were not aligned to the results you wanted. Good badges would be related to the company goal (selling products) instead of housekeeping the CRM. Some early badges can be related to keeping the CRM updated to create some habits, but long-term objective is definitely different. Besides that gamifying sales is promoting individual achievements and creating a competitive environment, whereas in IT it should be oriented to building a reliable and happy team.