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My only complaint is the "dark pattern" of not listing prices. There are prominent calls-to-action to enter your email address and sign up. I don't want to en
by LeifCarrotson 10y ago
My only complaint is the "dark pattern" of not listing prices. There are prominent calls-to-action to enter your email address and sign up. I don't want to enter my email address unless I want to sign up, which is dependent on the price.
"example@example.com" now has an email from Candy Japan, and I obviously can't click on the verification link there.
After some digging, I found https://www.candyjapan.com/gift https://www.candyjapan.com/gift, which lists prices:
24 shipments! ($348.00, sent over one year)
Dozen shipments ($174.00, sent over six months)
Eight shipments ($116.00, sent over four months)
Four shipments ($58.00, sent over two months)
Two shipments ($29.00, sent over one month)
Doing the math, it's $14.50 per box. Even though many levels are listed, there is no quantity discount, which is not obvious - I'm not good at multiplying 29 or 14.5 by powers of 2 in my head. If it was $20 or $30/month, that would be a little different.
Some more digging with a disposable email finally brought me to https://www.candyjapan.com/subscribe https://www.candyjapan.com/subscribe, which shows that it's still $29/month whether gifting or subscribing. Furthermore, anyone can go to that page and see the price. No, the tiny "subscribe" link on the main page under the comic does not link there - it's an anchor to the email entry point.
Perhaps A/B testing says differently, but I would like the business a lot more if there was a big label, above the fold, on the main page, that said "$14.50 per box" or "$29 per month".
- Zikes 10y agoThe home page says "For $29/month (shipping included) we'll start hunting for interesting sweets for you here in Japan twice a month, then box and ship them directly to you by Japan Post." It's easy to miss, which is unfortunate, but I would classify it as more of a marketing oversight than as a "dark pattern" which would imply intent.
- LeifCarrotson 10y agoYup, missed it. Agree it's an oversight, but it's still annoyingly difficult to find if you miss that line.