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Lean Startup Methodology Promotes a Mindset of Marginal Incrementalism
- skmurphy 17y ago3 key quotes Instead of talking about coming up with big, bold, crazy, audacious goals and visions that change the world, entrepreneurs discuss the best way to improve by 10% in a carefully designed test. Without a grand vision and a high potential payoff, it is harder to excite investors, more difficult to sign up customers, tougher to recruit employees, and so on. All of this leads to a dangerous vicious cycle, which kills a lot of startups. It seems to me that the lean startup promotes a mindset of marginal incrementalism and has failed to acknowledge some of the dangers of such a mindset. To be clear, I firmly believe that the benefits of the lean startup model and its recent popularity far outweigh the costs. But it is worth thinking critically about the framework, because its biggest strength is also its biggest weakness. Especially since everyone seems to obsess over it just a little bit too much.