That's a really good idea, but I wonder about the logistics of it: how do you ensure the right customer gets her meal? People swap seats all the time, so seat a

That's a really good idea, but I wonder about the logistics of it: how do you ensure the right customer gets her meal? People swap seats all the time, so seat assignment doesn't work. Require ID or your plane ticket to get your pricey meal? That's a pain. I dunno.