1. Don’t mess around with Google or any company that you simply can’t live without. I know a better rule: Organize your life and data so you don't depend on a

1. Don’t mess around with Google or any company that you simply can’t live without. I know a better rule: Organize your life and data so you don't depend on a company. Many people forget that Google isn't some sort of official service provided by the government but a public for-profit company that's largely guided by shareholder value maximization. While there's no doubt that the latter has big advantages over the former in many areas, there's a lack of public education on this matter. People (unfortunately including me) trust Google with so many kinds of personal data, it's scary.