Technically, because enough people upvote it, up to a level that makes it visible on the front page. And it appears that this feature, although not new in the

Technically, because enough people upvote it, up to a level that makes it visible on the front page. And it appears that this feature, although not new in the world of Trello, Microsoft Teams, GitLab cards, is new for Asana: "With this initial version of Boards, visual thinkers can now organize and track their work from within Asana."