Your conclusion appears to be "Twitter should change something". There are a lot of things businesses can do to increase profits: They can get more users, they

Your conclusion appears to be "Twitter should change something". There are a lot of things businesses can do to increase profits: They can get more users, they can cut employees, they can move their offices to cheaper areas, they can pursue important business deals, and more. If a plane is off-course, you wouldn't go to the cockpit and start flipping levers and pressing buttons at random. But you could make the same arguments you've made against a person opposing that idea.