"Once the big players start adding custom features on top of existing protocols we start seeing fragmentation and parts of the market being cornered off." This

"Once the big players start adding custom features on top of existing protocols we start seeing fragmentation and parts of the market being cornered off." This is how innovation happens. If the experiment shows promise, it gains adoption by other vendors. This is basically how every browser advancement in the last 10 years (or more) has come around.