If one believes that Apple has always been an integration leader rather than a technology leader, then the idea follows that there may exist points in time wher

If one believes that Apple has always been an integration leader rather than a technology leader, then the idea follows that there may exist points in time where the technological state-of-the-art and consumer desires simply have no overlap that allows for new products on the level of the iPod/iPhone/iPad. Apple apparently believed smartcars were there, but I'd guess their implementation of the technology wasn't hitting targets. It does still seems bizarre they aren't pushing VR/AR given their creative-professional heavy userbase.