I don't operate at the levels you do. Which also means we are intensely concerned about wasting ad dollars. And, I have to say, Facebook is a total waste of mo

I don't operate at the levels you do. Which also means we are intensely concerned about wasting ad dollars. And, I have to say, Facebook is a total waste of money. Building brand awareness is extremely expensive. Most small to mid size advertisers need conversions. They need real people interacting with their site or product, signing-up, purchasing. Facebook, over the years, has proven to be a great place to set fire to a big pile of cash when it comes to this. Sure, it can work here and there, but, for the most part, nah, waste of time and money.