I would be very frightened if my established business was declining by these figures. If I were a journalist, I'd be working out ways to make money somewhere e

I would be very frightened if my established business was declining by these figures. If I were a journalist, I'd be working out ways to make money somewhere else, before I get fired. If I were a newspaper owner, I'd be trying to sell it as a going concern and take my money. If I were a shareholder in a paper, I would be selling the lot. If I were an advertiser, I'd be pushing very hard to get steep discounts on print advertising. It's amazing how swiftly big business can collapse when the fundamentals are eroded by new technology. Just think 1 hour photo shops, and Kodak's film business.