Of course there's no way to measure it. Rather, there was, and it was called clicks. When it turns out click numbers weren't as impressive as they should've bee

Of course there's no way to measure it. Rather, there was, and it was called clicks. When it turns out click numbers weren't as impressive as they should've been, now suddenly everyone is back to being comfortable with their ads being tantamount to digital billboards and pitching their service as "brand lift."