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Getting white-listed for view tags on FB usually requires a FB rep (certain spend and other variables). Curious, why does Survata run brand lift studies vs opti
by lxchase 10y ago
Getting white-listed for view tags on FB usually requires a FB rep (certain spend and other variables). Curious, why does Survata run brand lift studies vs optimizing for lower cost per leads/sales? Since this is a digital business, I would imagine the data is there to measure this?
- the_watcher 10y agoSorry, I should have been clear. We don't run brand lift studies on Facebook. We run direct response and lead generation ads and optimize for conversions. We run brand lift studies for clients who spend millions on display advertising. As these advertisers run these ads to raise brand awareness, they're similar to an advertiser running Facebook ads to spread awareness in terms of goals. And thanks, I knew about that, but without any kind of information about the spend level required to get a Facebook rep, it's hard to justify increasing spend for the purpose of getting our view tags whitelisted.
- lxchase 10y agoAh apologies, I misread! Good luck, hopefully this article cracked the wall a bit at Facebook and you can get your tags whitelisted. I'm not sure spend would be a factor anymore- I would imagine they would want to see enough advertiser requests for your tags, where they will feel justified to dedicate engineers to vet your tags.