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Dont affiliates get paid purely on click throughs? No conversion required? So reach is a useful metric.

nickff 10y ago
Depends on the affiliate program; Amazon pays affiliates per conversion (at various rates).
CaveTech 10y ago
To echo the other explanation, you have 2 main types of payouts. Lead Generation and Performance (conversion). In some contexts a click through might count as a lead, but most of the time you need something called a "partial", which some sort of customer information. Be it an email, phone number, address, etc, that the user willing submits. Most affiliate programs are based off conversion because unqualified leads could quite literally be worth nothing to the business. The amount the affiliate earns from each also varies greatly. Clicks would be a few cents, partials potentially a few $, conversions tens of $.
arbuge 10y ago
>> Dont affiliates get paid purely on click throughs? No conversion required? No, not all. I'd be a billionaire by now if this was true. I've been in the affiliate business for 11 years and so far I've yet to come across any decent program that paid out just for clicks. Everything is conversion-based. For good reason - generating clicks is trivial and dirt-cheap, if you don't have to worry about conversions. I found a few click-based programs a few years back. Turns out they were just monitoring conversions on the backend anyway, and dropping all non-performing affiliates.
- nickthemagicman 10y ago
  Interesting I thought it was the affiliates job to drive traffic towards the business and the business job to do the conversion. i.e. with sales and whatnot. So, I see, the affiliate is responsible for driving 'quality' traffic towards a business. It seems like industries like gambling and smoking and other vice industries would be the best place to be then?
  - nickthemagicman 10y ago
    I didnt mean that as dengrative. I hope it didnt seem that way. I was actually pretty interested because I was looking to possibly try out affiliate marketing myself.

Depends on the affiliate program; Amazon pays affiliates per conversion (at various rates).

To echo the other explanation, you have 2 main types of payouts. Lead Generation and Performance (conversion). In some contexts a click through might count as a lead, but most of the time you need something called a "partial", which some sort of customer information. Be it an email, phone number, address, etc, that the user willing submits. Most affiliate programs are based off conversion because unqualified leads could quite literally be worth nothing to the business. The amount the affiliate earns from each also varies greatly. Clicks would be a few cents, partials potentially a few $, conversions tens of $.

arbuge 10y ago

>> Dont affiliates get paid purely on click throughs? No conversion required? No, not all. I'd be a billionaire by now if this was true. I've been in the affiliate business for 11 years and so far I've yet to come across any decent program that paid out just for clicks. Everything is conversion-based. For good reason - generating clicks is trivial and dirt-cheap, if you don't have to worry about conversions. I found a few click-based programs a few years back. Turns out they were just monitoring conversions on the backend anyway, and dropping all non-performing affiliates.

nickthemagicman 10y ago
Interesting I thought it was the affiliates job to drive traffic towards the business and the business job to do the conversion. i.e. with sales and whatnot. So, I see, the affiliate is responsible for driving 'quality' traffic towards a business. It seems like industries like gambling and smoking and other vice industries would be the best place to be then?
- nickthemagicman 10y ago
  I didnt mean that as dengrative. I hope it didnt seem that way. I was actually pretty interested because I was looking to possibly try out affiliate marketing myself.