If anything they are creating a whole lot of media buzz, likely to be perfectly timed ahead of their IPO. The message isn't "we have head mounted cameras, head

If anything they are creating a whole lot of media buzz, likely to be perfectly timed ahead of their IPO. The message isn't "we have head mounted cameras, head mounted cameras will dominate the world", the message is "we are more than just another entry in the endless stream of icq successors, continue to expect the unexpected". This might turn out to be more valuable to founders and VCs than the total hardware cost of the first few batches of camera sunglasses. For that function, the final spectacles price could be purely a balancing act between looking financially responsible to future investors and not deterring consumers to much, with no relation to hardware cost at all.