> by announcing that a company made the email signup 'opt-out' instead of 'opt-in', in all likeliness, no one will take it seriously. Nitpick, but what the fir

> by announcing that a company made the email signup 'opt-out' instead of 'opt-in', in all likeliness, no one will take it seriously. Nitpick, but what the first comment said was that the signup happens regardless of whether you check/uncheck the box. On the other hand, whistleblowing for misuse of customer data (which I'm sure is rampant) might be more effective.