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"Lastly, Facebook said it plans to form a Measurement Council made up of marketers and ad agency executives, and will also roll out a blog to more regularly com
by chinathrow 10y ago
"Lastly, Facebook said it plans to form a Measurement Council made up of marketers and ad agency executives, and will also roll out a blog to more regularly communicate updates about measurement."
I read that as "we have no idea on how to measure, so please tell us what is important for you guys".
- philipov 10y agoI instead read it as "We'll give you buy-in so that next time you'll have a vested interest in not being blamed." This is a PR move and should not be interpreted sincerely.
- ethanbond 10y agoWasn't Facebook's whole value proposition is that they knew more than the traditional advertiser/publisher partnerships? Such a sham.
- jsprogrammer 10y agoI think the original proposition was: dumb fucks.
- sosborn 10y ago> I read that as "we have no idea on how to measure, so please tell us what is important for you guys". Which is a great way to improve their product.