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That reminds me, did they ever address the Click Farm problem that was essentially rendering likes and views worthless for many advertisers? https://www.youtube

• forgetsusername 10y ago
  It's hard to imagine them doing so, because up until a certain point (advertisers leaving, which we ain't there yet) it's not in their interest. It brings me back to something I complained about on these boards years ago. I was working with a fairly small social gaming company about 10 years ago, during which time Facebook was boasting about "300m, 400m, 500m users!". Meanwhile, we were learning that almost half the users in our game were "fake" accounts. It was a major issue, but wasn't in the interests of Facebook to disclose during their hyper-growth. In fact, they made a point to state that fake accounts was not an problem. Clearly Facebook will use the metrics when they are convenient, despite their invalidity.
  • hinkley 10y ago
    I had to learn the hard way that any number the development team gave the marketing group would be used in a way we would come to regret. It's a big part of my cynicism about the industry. People remember numbers but lose the context. Especially people whose bonuses depend on misunderstanding them.
  • snomad 10y ago
    Thanks for mentioning this. It bothers me immensely that they report 1.79 billion MAU. Is that discounted for social game mining accounts / spam bots? If not, that seems like a material issue in their reporting.