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> None of the metrics in question impact Facebook’s billing, said Mark Rabkin, vice president of Facebook’s core ads team. This is the point. Might not impact
by woliveirajr 10y ago
> None of the metrics in question impact Facebook’s billing, said Mark Rabkin, vice president of Facebook’s core ads team.
This is the point. Might not impact the billing, but might lead announcers to miscalculate which campaign to use, for how long, for which audience, in the ending resulting in bad contracts with Facebook. That will be billed correctly.
- FussyZeus 10y agoKind of like how service providers constantly have issues with their infrastructure and support, but the billing website and auto-billing system? That's always working. Shows you where their priorities are.
- YCode 10y agoTo be fair, those systems have drastically fewer users connected and it's comparatively easy to scope usage and subsequently resources for them. Whereas with production systems usage and troubleshooting is far more unstable.
- FussyZeus 10y agoI was thinking more along the lines of teleco companies but I see your point.
- wang_li 10y ago>To be fair, those systems have drastically fewer users connected and it's comparatively easy to scope usage and subsequently resources for them. Something that one voluntarily chooses do do being hard is not an excuse to do it poorly or in a way that places inappropriate burdens on others.
- gertef 10y agoEh, some how the "purchase service" page is far more reliable than the "downgrade or cancel my service" page.
- ams6110 10y agoIf there even is a page for that. Often that takes a phone call, a fax (!) or even an appointment.
- TomSawyer 10y agoNah, Comcast screws up my billing regularly, too.
- optimiz3 10y agoA working billing system is a prerequisite - if you can't bill your customers, you can't pay your developers.
- wjnc 10y agoAccountants adagium: Billing is a fact, profit an opinion.
- debaserab2 10y agoWhat does it matter if your infrastructure is available if you can't account for it correctly?
- eb0la 10y agoOf course it will impact billing! Customers will be billed the same. Ok, I agree on that; but in better metrics means more accurate ROI calculations and in the medium/long term this means more business.
- woliveirajr 10y agoI was kind of being sarcastic. It's interesting to say that some miscalculation won't impact billing - if you consider that they will charge you for displaying your video x times, but give you the wrong estimates on how long your video was really watched by the users. That will impact your decisions and you will adjust your campaign adequately, and will have impact on how much you spend. So, will impact your money, even if it's billed correctly
- the_watcher 10y agoFacebook ads aren't purchased on a contract basis.