It's not "Symantec", it's not "Norton", it's the "VeriSign checkmark". That's why they also bought the checkmark from VeriSign (which was also their corporate l

It's not "Symantec", it's not "Norton", it's the "VeriSign checkmark". That's why they also bought the checkmark from VeriSign (which was also their corporate logo) when they acquired the CA business, and VeriSign went on and adopted a new corporate logo. The checkmark been around since at least 1997, and in it existence it has been associated with the most trustworthy institutions. It has become a synonym of trust. That checkmark is one of Symantec's most valuable assets.