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> whose core product works only on cell phones to show annoying ads to teenagers as they send each other photos Rather than trying to call something stupid bef
by nv-vn 10y ago
> whose core product works only on cell phones to show annoying ads to teenagers as they send each other photos
Rather than trying to call something stupid before you know what it is, it would probably help you to look into Snapchat some more. Other than the fact that it's only on your cell phone, how is any of this different from Facebook/Twitter/Instagram?
Anyways, the reason I believe Snapchat stands out here as a profitable service is exactly what you said. Snapchat is really fast-paced -- while a lot of time goes into most people's Instagram posts, it's not worth the effort for a photo someone will see for 10 seconds max. Like Twitter, this enables rapid use. It's not unheard of for people to send/receive hundreds of snaps a day. Plus, Snapchat is perfect for advertisers. All you do is roll out some filter and probably half the people using the app on that day will try it out. Combine the two and you'll seen realize that not only are users voluntarily sharing advertisements, but they're also doing it often 10+ times a day (and viewing those same advertisements hundreds of times). Yes, more people might see a single ad on Facebook/Instagram/Twitter, but it won't be ingrained into their mind to nearly the same degree as it could be with Snapchat. That's the kind of value that could put them ahead of Tesla or SpaceX.