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Snapchat makes money from more than just ads. People (and businesses) pay for filters. I've seen people do them for their weddings. Also, there's the featured
by RandallBrown 10y ago
Snapchat makes money from more than just ads.
People (and businesses) pay for filters. I've seen people do them for their weddings.
Also, there's the featured content, which seems pretty popular.
- jklinger410 10y agoThe filters are a great way to monetize but recently they've had to go beyond that. As they're launching their IPO they are expecting the platform to grow in order to make the investors money. I'm referring more to the IPO than the company's viability as a long-term small to medium size business.