3 ms·
I've managed larger advertising campaigns which would easily meet your $5k/m minimum but agree with the GP that your ad structure is a non-starter for me. When
by morgante 10y ago
I've managed larger advertising campaigns which would easily meet your $5k/m minimum but agree with the GP that your ad structure is a non-starter for me.
Whenever I've looked at introducing a new advertising channel, I always start with a test run of a few hundred dollars to see if it's worth investing more. I'm not going to drop $5k on an ad without knowing if I'll get any results at all.
It seems like you only offer two options for someone like me:
1. Run a test campaign without targeting and therefore get suboptimal results. This likely just lost you the sale of a bigger campaign (where I might get good results with targeting).
2. Risk spending $5,000 on a channel which doesn't give effective results. This isn't a risk I'd usually be willing to take.
Maybe you're targeting brands who are big enough to experiment with $5k buys or who don't test channels. Either way, I'm really not sure what the value prop is on the self-serve option.