> They're researching an answer ... do they ignore the issue and run off and buy something? Yes, that's an entirely credible idea. To use the first ad I found

> They're researching an answer ... do they ignore the issue and run off and buy something? Yes, that's an entirely credible idea. To use the first ad I found as an example, maybe I'm debugging an annoying issue with migrating my MongoDB cluster and I notice an ad for a managed MongoDB service and realize I'd rather pay them to deal with this. > Of course I didn't buy anything, who lets advertisers tell them what to buy? I do! There are millions of useful services out there and ads are an effective discovery tool.