Many people here are underestimating Snapchat. It is the only app where I enjoy the ads. They are not intrusively at all, most of the time they show up at the e

Many people here are underestimating Snapchat. It is the only app where I enjoy the ads. They are not intrusively at all, most of the time they show up at the end of a story or between 2 user's stories. They are all video ads which is the best form of getting attention (atleast for me) and interacting with the ad is as simple as swiping up on the video. If it is an app install ad: Swipe up and it brings up the App Store download view. If it's a shopping ad: swipe up and its bring a web view of the advertiser's ecommerce site. It is great! Facebook is boring and repetitive, Snapchat is lively and fun to use. I see it going extremely far but it will be tough to reach Facebook-scale.