I got texts from 'For Our Future' before the Nov 8th general election, that appear to have been sent from this service, or similar. The first was signed by 'Car

I got texts from 'For Our Future' before the Nov 8th general election, that appear to have been sent from this service, or similar. The first was signed by 'Carlos' and the second was signed by 'Matt' - for the talk of personalization and how effective that is for text, the discontinuity was jarring. (They came from the same number). My other caveat with the piece: "The Hillary campaign ended up building their own clone of Hustle called “Megaphone,” though clearly that didn’t quite work." The success of a SMS engagement app is measured in getting people to go to the polls and vote, not winning the election. As I've written about previously here, getting voters to believe in your cause is a different matter.