I would add "Easy to find your friends," which is the killer feature for me. With FBM, you can just search for someone's name. With many of the federated altern

I would add "Easy to find your friends," which is the killer feature for me. With FBM, you can just search for someone's name. With many of the federated alternatives, you end up searching for something like "xxBluntlordxxSk8rBoixx" which is really annoying and unprofessional.