I think its brilliant, and I wish them well. Much as I sometimes get tired of 37s dogma, if there were more of them, the world would be a better place (and I am

I think its brilliant, and I wish them well. Much as I sometimes get tired of 37s dogma, if there were more of them, the world would be a better place (and I am free to unsubscribe from their feed if I wanted to). If this works, they will talk about this endlessly, which is a great thing.