Ah yes, the "selling a lifestyle" model of advertising. It's still about selling a product so 'non-consumerist' is patently the wrong way to describe it. Non-co

Ah yes, the "selling a lifestyle" model of advertising. It's still about selling a product so 'non-consumerist' is patently the wrong way to describe it. Non-consumerist would be the rejection of a disposable, non-repairable, 'you should buy this because you'll feel better about yourself' attitude towards the selling/purchasing of goods.