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I don't think it's such a big deal. The Volt won in 2011, and that car didn't change the automotive world substantially.
by gregwtmtno 10y ago
I don't think it's such a big deal. The Volt won in 2011, and that car didn't change the automotive world substantially.
- astalwick 10y agoYou may be right. However, the Volt is basically just a hybrid with a bigger battery. By 2011, hybrids were pretty common, so being nervous about the tech wasn't as much of an issue. That's the point I'm trying to make: for most people, $30k is a pretty big investment. New tech is a risk, and awards like COTY go a long way to overcoming consumer resistance to that risk. It's possible, though, that Tesla has done enough to prove out electric cars. Tesla won COTY as well.