2 ms·

I think he means to say "beautiful" in a sense that it's not JUST about showing a picture and a price, but that they are first "interesting pictures" first and

by lbotos 10y ago

I think he means to say "beautiful" in a sense that it's not JUST about showing a picture and a price, but that they are first "interesting pictures" first and "ads" second. see http://flyers.smartcanucks.ca/uploads/pages/31884/chesley-grocery-store-flyer-november-7-to-13-1.jpg http://flyers.smartcanucks.ca/uploads/pages/31884/chesley-gr... vs http://cdn.home-designing.com/wp-content/uploads/2010/08/ikea-2011-living-white.jpg http://cdn.home-designing.com/wp-content/uploads/2010/08/ike...

24gttghh 10y ago
Ah yes, the "selling a lifestyle" model of advertising. It's still about selling a product so 'non-consumerist' is patently the wrong way to describe it. Non-consumerist would be the rejection of a disposable, non-repairable, 'you should buy this because you'll feel better about yourself' attitude towards the selling/purchasing of goods.