5 ms·
Random aside: the IKEA mail catalogs are actually very well designed and nicely printed. They're one of the few catalogs I actually keep. They don't feel consum
by 1propionyl 10y ago
Random aside: the IKEA mail catalogs are actually very well designed and nicely printed. They're one of the few catalogs I actually keep. They don't feel consumeristic and actually have a lot of neat furnishing ideas, even if you don't want to buy anything from them.
I am pleasantly surprised by their non-consumeristic advertising. It's sexy functionalism.
- 24gttghh 10y ago>non-consumeristic advertising This seems like an oxymoron. Would you please elaborate?
- lbotos 10y agoI think he means to say "beautiful" in a sense that it's not JUST about showing a picture and a price, but that they are first "interesting pictures" first and "ads" second. see http://flyers.smartcanucks.ca/uploads/pages/31884/chesley-grocery-store-flyer-november-7-to-13-1.jpg http://flyers.smartcanucks.ca/uploads/pages/31884/chesley-gr... vs http://cdn.home-designing.com/wp-content/uploads/2010/08/ikea-2011-living-white.jpg http://cdn.home-designing.com/wp-content/uploads/2010/08/ike...
- 24gttghh 10y agoAh yes, the "selling a lifestyle" model of advertising. It's still about selling a product so 'non-consumerist' is patently the wrong way to describe it. Non-consumerist would be the rejection of a disposable, non-repairable, 'you should buy this because you'll feel better about yourself' attitude towards the selling/purchasing of goods.
- pasta 10y agoAside trivia: Did you know most of those Ikea pictures are 3D renders?
- dzhiurgis 10y agoThis. I would love someone to do a realistic IKEA furnishing just to see how impossible and unpractical it would be.