I scanned that wall of anecdote-filled text multiple times and I still can't find the answer to the title ("How Two Psychologists Turned World of Decision Scien

I scanned that wall of anecdote-filled text multiple times and I still can't find the answer to the title ("How Two Psychologists Turned World of Decision Science Upside Down") anywhere. What a worthless piece of fluff text. With a title like that, I expect a brief explanation of how they did it and nothing more. Maybe 2 paragraphs at most. Instead I get their life stories and what feels like the life story of half the world's population.