We sell a bunch of software subscriptions these days. If someone buys or increases their subscription on a new feature, that'd tick the marker. It's probably n

We sell a bunch of software subscriptions these days. If someone buys or increases their subscription on a new feature, that'd tick the marker. It's probably not precisely measurable, but it's a great thought exercise. It prompts us to think about the entire process from noticing an idea to a customer deciding to buy. And Time to Customer's Customer Value -- I forgot that TTC^2V was the alternative name -- is even better. It makes us think about the journey from us noticing a need, developing it, releasing, customer installing, their team using it, releasing to their customers, who decide it's worth paying for. When you turn that into a loop, you get something very like the Gitlab master plan. We call it the "Circle of Code", Onsi Fakhouri talked about it early this year: https://youtu.be/7APZD0me1nU?t=23m6s https://youtu.be/7APZD0me1nU?t=23m6s