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The Symantec "this website is ssl protected by"-badge has high customer recognition and will raise conversion rates a tenth of a percent or two. If I hadn't se
by mootothemax 10y ago
The Symantec "this website is ssl protected by"-badge has high customer recognition and will raise conversion rates a tenth of a percent or two.
If I hadn't seen it repeatedly with my own eyes - most trust images will get you a small bump, for some reason Symantec performs the best. It's understandable and yet very frustrating!
- asclepi 10y agoIt's not "Symantec", it's not "Norton", it's the "VeriSign checkmark". That's why they also bought the checkmark from VeriSign (which was also their corporate logo) when they acquired the CA business, and VeriSign went on and adopted a new corporate logo. The checkmark been around since at least 1997, and in it existence it has been associated with the most trustworthy institutions. It has become a synonym of trust. That checkmark is one of Symantec's most valuable assets.