Not a total departure from how some people have used many other sites. Eg, the more friends you have on myspace, the better you can advertise your band; the mor

Not a total departure from how some people have used many other sites. Eg, the more friends you have on myspace, the better you can advertise your band; the more popular your youtube video, the better you can use it to promote something; same goes for blogs. Of course, the way it's being used here works off of a skill that nearly all of his users are known to have, unlike the youtube example.