This is good but I think there's an elephant in the room Google isn't addressing...and I don't know why. Content origin/ownership. Say I devote three weeks to

This is good but I think there's an elephant in the room Google isn't addressing...and I don't know why. Content origin/ownership. Say I devote three weeks to researching a topic and then publish a detailed article on my website. A website with more traffic can swipe the entire thing, word for word, even the images, post it on their site and generate traffic on stolen content. Google desperately needs a way for content authors to be able to register their work and penalize content thieves. This is probably impossible to make work retroactively but that's not a problem. When it comes to news websites, the same applies. Why do we have the same story from 1,000 different sites? Whoever originates the story should "own it" and get the search traffic. Other sites are just copying. So, if CNN and FOX are just regurgitating stories from Associated Press, why are they even relevant? I think sensible content ownership controls could clean-up a bunch of the internet and direct traffic to deserving sites. There's almost no incentive to create original content unless you already have so much traffic that you are going to capitalize on it. I have hundreds of original articles I would like to publish on our sites and don't because I know what will happen. So, we publish articles with much less depth, because it costs money to sit down and devote hours to writing a well-researched piece.