I've seen similar logos pop up during commercials - this seems directly related to that marketing effort. Still, I wonder who would rush to get out their phone

I've seen similar logos pop up during commercials - this seems directly related to that marketing effort. Still, I wonder who would rush to get out their phone and open up Shazam, just to learn more about this product/service? It's not any easier than a Google search. It's basically an audio version of the famous tech flameout "CueCat."