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It was decided by voters in a March Madness style tournament. Comcast beat out Ticketmaster in the final round. Here's the bracket: http://consumerist.com/2010

• ImFatYoureFat 16y ago
  Given this, it seem as if it is more a ranking of public opinion rather than customer satisfaction, although i'm sure there is plenty of over lap. But there are probably quite a few outliers. I would doubt that many of the people who voted on this had ever used cash4gold. Same is probably true for apple since it usual retains pretty strong positive brand loyalty. On a separate note, it seems strange that there was more negativity directed at Bank of America than Citi. Maybe this is just because more people are customers of BoA than Citi.
  • tseabrooks 16y ago
    As a loyal consumerist reader (but someone who didn't participate in the worst company vote) - At a quick glance glance it looks as if the companies that tended to do the worst were companies you'll find a large number of popular articles about on consumerist. Consumerist has had it out for cash4gold for awhile now (with good reason) and they run a large number of BofA articles and this goes doubly for Comcast. I suppose it's only to be expected that the readers of Consumerist would vote in the companies that the consumerist runs the most negative (though not unfairly so) articles about.